Overview
PlumbingMarket.ca is a Canadian e-commerce store specializing in plumbing supplies. Despite a solid product offering, the store struggled to scale online sales due to underperforming ad campaigns and website inefficiencies.
Challenges
When I first audited their account, I identified three critical issues holding them back: Low conversion rate – traffic was coming in, but sales remained minimal. Poor ad structure & wasted budget – campaigns weren’t optimized, leading to high costs and low ROI. No proper conversion tracking – decisions were based on guesswork instead of data.
Strategy
To turn things around, I developed a growth-focused strategy combining paid media optimization and Shopify improvements:
Launched Google Search, Shopping, and Performance Max campaigns tailored to high-intent audiences.
Deployed advanced tracking with Google Tag Manager (GTM) for accurate conversion measurement.
Executed CRO (Conversion Rate Optimization) tactics on key landing pages to improve the buyer journey.
Refined ad copy, keyword targeting, and bidding strategies to maximize ROI.
Results Achieved
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What to Expect Next
Submit Your Information
Fill out this form with your contact details and information about your business. This helps me understand your needs before our call.
Quick Response
I'll respond within 24 hours to schedule a 30-minute strategy call at a time that works for your schedule.
Strategy Consultation
We'll discuss your business goals, current marketing efforts, and how Google Ads can help you achieve better results.
Receive Custom Proposal
Within 48 hours of our call, you'll receive a detailed proposal with recommendations tailored to your specific business needs.