Overview

Calligrilz is a custom grillz and jewelry brand known for its craftsmanship and unique designs. The brand had a great product lineup but struggled to fully leverage digital advertising to scale its online sales.

Challenges

When I joined the project, several key issues were limiting growth:
• Ad campaigns were too generic — failing to attract high-intent buyers.
• Weak audience segmentation led to wasted ad spend.
• Creative assets weren’t optimized for engagement, resulting in low CTRs and inconsistent sales performance.

Strategy

• Built a data-driven funnel strategy focused on awareness, engagement, and conversion stages.
• Introduced A/B testing for creatives, copy, and audience targeting.
• Enhanced ad visuals and messaging to highlight Calligrilz’s unique value.
• Optimized conversion tracking for data accuracy and ROI-based decisions.

Results Achieved